Examples of Companies That Are Exploiting Innovation & Design
1. NutriSystem - Small US Enterprise
1.1. NutriSystem Overview
All around the internet one can find huge and massive amounts of weight loss articles not to mention the vast amounts of diets which individuals around the world pose as very effective and which produces results in the least amount of time. What Nutrisystem did is that it keeps stringent contact with the consumer by shipping already prepared healthy food. Indeed, NutriSystem lets the consumer choose 4 or 5 meals which have a low Glycemic index and thus keeps the blood sugar at a low level and their metabolism at a higher pace. The innovative part about nutrisystem is that these meals are shipped to the customers across the United States and Canada, and all the customer needs to do is to eat them on a day to day basis. So it is like having a personal chef cooking only healthy food all day long. NutriSystem provides innovative design since it designs meals for its customers which are cheap and which actually address the problem of obesity and diabetes amongst others.
1.2. NutriSystem innovation & Design
Personally NutriSystem have successfully exploited innovation and design by listening actually to those customers which have some sort of health problem such as obesity and Diabetes and finding adequate solutions to solve them effectively. A major problem of all diets is that they consist mainly on healthy but non tasty food. Nutrisystem design their meals both aesthetically pleasant and also taste-wise pleasant with ingredients which engage the consumer’s senses with the attempt of wanting to eat the meal at that instant. Therefore NutriSystem provides an effective fat loss diet which is cheap and powerful and as they say “time flies when you are enjoying yourself [eating healthy but good readymade food]” and therefore the customer is not counting the days for the diet to end.
NutriSystem also encloses its customers in a one month contract (28 days of food supply) where the customers rely on the food suggested by NutriSystem’s professionals and experts. Also NutriSystem provides a “Tailor made” diet plan in which according to experience is very hard to achieve and to adhere with due to our busy life and to our different body composition.
2. Pixar - Small US Enterprise
2.1. Pixar Overview
Pixar is an Academy award winning animation studio which creates new generation animated feature films together with other products. Pixar was founded in 1979 as part of Lucasfilm and seven years after the co-founder of Apple, Steve Jobs purchased it for $10 Million. 20 years later Walt Disney purchased Pixar for a whopping $7.4 Billion. Pixar created several films in partnership with Walt Disney such as Toy Story 1, Toy Story 2, Finding Nemo, The Incredibles, Cars and others. Pixar is a very innovative company since it was the first company ever to produce the first feature-length computer animated film.
2.2. Pixar Innovation & Design
Pixar deems creativity and innovation as being very important for their company and in fact Pixar has a creativity department which is conducted by John Lasseter and which consists of extremely skilled animators, a story department and an art department. The main objective for Pixar is to keep hiring animators which have an astounding ability to visualize and animate the cartoon characters as if they were real. Thinking about it for a second in the older days, cartoons were mainly focused on the very young audience, but what Pixar did is that it engaged different age groups to watch and ultimately enjoy an animated cartoon movie.
Besides the innovation of creating animated films, Pixar thought also about its future and therefore founded a Pixar University so that they would be able to conduct courses for new and also existing animators and ultimately Pixar would have a vast choice of talented animators to choose from.