Topic: Examples of Companies That Are Exploiting Innovation & Design

Give two examples of companies that you think are good in exploiting innovation and creativity in their overall business strategy.   Please explain how you think  they have managed to exploit innovation & design in their work. 

Jonathan C. Borg

Re: Examples of Companies That Are Exploiting Innovation & Design

Examples of Companies That Are Exploiting Innovation & Design

1. NutriSystem - Small US Enterprise

1.1. NutriSystem Overview

All around the internet one can find huge and massive amounts of weight loss articles not to mention the vast amounts of diets which individuals around the world pose as very effective and which produces results in the least amount of time. What Nutrisystem did is that it keeps stringent contact with the consumer by shipping already prepared healthy food. Indeed, NutriSystem lets the consumer choose 4 or 5 meals which have a low Glycemic index and thus keeps the blood sugar at a low level and their metabolism at a higher pace. The innovative part about nutrisystem is that these meals are shipped to the customers across the United States and Canada, and all the customer needs to do is to eat them on a day to day basis. So it is like having a personal chef cooking only healthy food all day long. NutriSystem provides innovative design since it designs meals for its customers which are cheap and which actually address the problem of obesity and diabetes amongst others.

1.2. NutriSystem innovation & Design

Personally NutriSystem have successfully exploited innovation and design by listening actually to those customers which have some sort of health problem such as obesity and Diabetes and finding adequate solutions to solve them effectively. A major problem of all diets is that they consist mainly on healthy but non tasty food. Nutrisystem design their meals both aesthetically pleasant and also taste-wise pleasant with ingredients which engage the consumer’s senses with the attempt of wanting to eat the meal at that instant. Therefore NutriSystem provides an effective fat loss diet which is cheap and powerful and as they say “time flies when you are enjoying yourself [eating healthy but good readymade food]” and therefore the customer is not counting the days for the diet to end.

NutriSystem also encloses its customers in a one month contract (28 days of food supply) where the customers rely on the food suggested by NutriSystem’s professionals and experts. Also NutriSystem provides a “Tailor made” diet plan in which according to experience is very hard to achieve and to adhere with due to our busy life and to our different body composition.

2. Pixar - Small US Enterprise

2.1. Pixar Overview

Pixar is an Academy award winning animation studio which creates new generation animated feature films together with other products. Pixar was founded in 1979 as part of Lucasfilm and seven years after the co-founder of Apple, Steve Jobs purchased it for $10 Million. 20 years later Walt Disney purchased Pixar for a whopping $7.4 Billion. Pixar created several films in partnership with Walt Disney such as Toy Story 1, Toy Story 2, Finding Nemo, The Incredibles, Cars and others. Pixar is a very innovative company since it was the first company ever to produce the first feature-length computer animated film.

2.2. Pixar Innovation & Design

Pixar deems creativity and innovation as being very important for their company and in fact Pixar has a creativity department which is conducted by John Lasseter and which consists of extremely skilled animators, a story department and an art department. The main objective for Pixar is to keep hiring animators which have an astounding ability to visualize and animate the cartoon characters as if they were real. Thinking about it for a second in the older days, cartoons were mainly focused on the very young audience, but what Pixar did is that it engaged different age groups to watch and ultimately enjoy an animated cartoon movie.

Besides the innovation of creating animated films, Pixar thought also about its future and therefore founded a Pixar University so that they would be able to conduct courses for new and also existing animators and ultimately Pixar would have a vast choice of talented animators to choose from.

References

http://www.businessweek.com/magazine/co … 936401.htm
http://www.forbes.com/lists/2006/23/biz … _land.html
http://en.wikipedia.org/wiki/Pixar
http://www.pixar.com
http://www.nutrisystem.com

Re: Examples of Companies That Are Exploiting Innovation & Design

Below are my thoughts:


Wii – GamePlay Design
Nintendo wanted to come up with an innovative console which allows the introduction of a new gameplay design. They knew that in the market, there were already 2 massive consoles (the Playstation 3 and the Xbox 36) which are succeeding. It was rather difficult to compete against them with a similar console. So they focused on innovative gameplay design where they incorporate the whole body of humans into playing. They came up with a revolutionary controller design offers unique motion-sensitive gameplay options. Their main focus was to be innovative in the gameplay design. In fact, the Nintendo Wii lacks the advanced HD graphics and surround sound found on the Xbox 360 and the PS3 but due to their innovative gameplay, they still were and are successful.
Nintendo has ventured off the beaten path with its newest system, and the company knows it. While the Sony PlayStation 3 and the Microsoft Xbox 360 both emphasize their impressive graphical capabilities, Nintendo downplays the importance of graphics on its new console. While the Sony and Microsoft consoles keep the branding of their respective predecessors, the oddly named Wii is a semantic departure from Nintendo's more literally named 2001 console, the GameCube. And while the PS3 and the Xbox 360 both use conventional gamepads bristling with buttons, control sticks, and directional pads, the Wii uses a device that looks more like a TV remote than a gamepad to control its games.
These strange choices could have spelled failure for Nintendo's newest endeavor. Underplaying processing power, using a strange new controller setup, and giving the whole package an odd name could have been major mistakes for Nintendo. (Consider some of the company's earlier attempts to go against the grain: the Power Glove and the Virtual Boy.) But the gamble paid off: since its November 2006 release, the Wii has become a runaway hit, so popular that it remains difficult to find it in stock. It's strange, it's different, and it's not as powerful as its competitors, but the Nintendo Wii succeeds in its primary mission: it's fun to play.

References
http://reviews.cnet.com/consoles/ninten … 55104.html
http://www.pcworld.com/reviews/product/ … w/wii.html
http://www.udreview.com/2.1980/wii-s-in … f-1.140360

Peugeot 206cc – Coupe-Cabriolet Design
Through product design, Peugeot combined two types of cars into one; a coupe car combined with Cabriolet while keeping their design and features. They managed to keep a coupe design (2 doors sports look) and incorporated an electric hard roof for the car to become a cabriolet. The design used allowed for a coupe cabriolet to be into the price range of everyone not just the preserve of the prestigious car market segment.
Its success, however, is world wide, with more than 360,000 units produced it is the world’s best selling small Coupé Cabriolet.
Now the Peugeot 207 CC takes over from the legendary Peugeot 206 CC. As with the 207 hatchback the 207 CC shares the PSA Peugeot Citroën Group’s No1 platform and the “Sport” exterior styling found on the hatchback sport models. Styled by the Peugeot Style Centre, like the 206 CC the 207 CC shares the same 2+2 type architecture
The main focus was on the electric folding roof which is hard top instead of soft top like other cabriolets in the market. Not only that, it is still a four-seater.
The electric folding roof for the 207 CC has been designed in-house and is the result of Peugeot’s expertise in the design and manufacturing of Coupé Cabriolets. It has been designed against a rigorous specification in terms of quality and operating durability.
Same innovative Design Concept lead also to the introduction to 207cc, 307cc and now to the 308cc.

References
http://www.peugeot.com.mt/company_news_061206.asp

Joseph Galea

Re: Examples of Companies That Are Exploiting Innovation & Design

Organisation: Apple

They have come up with many products. For example the new Mac book has many different functions of the mouse pad, which no other laptop has. The Itouch is a new invention for those who want the features of the Iphone but do not want to use it as a phone. The Iphone keep on improving. The latest is the Ipad, which has various uses, such as logging onto the internet, to read an ebook, it can be used as a recipe tablet, as an alarm clock, as a portable devise to watch films or play games. The software is always also improving. The upgrades of the operating systems always have something new and innovative added to them. All apple products have a design, which is sleek and usually very appealing to the eye. Ipods come in different shapes and colours for example.

Organisation: Marks and Spencer

Lately Marks and Spencer have come up with a new range of products. They have changed their conservative clothing styles by introducing jackets that are more in fashion. They have also introduced very nice models of shoes, the latest being the peep toe heals. Their design is a unique one in the sense that it has overlapping straps both black and brown making it easier to match with clothes. Therefore the customers who usually want durable outfits from the outlet will feel happy to buy a product that might go out of fashion soon compared to other goods since it can be worn easily with many outfits.

Another innovation is in the toiletries range. Shampoos, conditioners and a new range of fruit-scented products were introduced. These products are all very appealing due to their different colours and container shapes. The shampoo range is not very big however each of the shampoos has very specific uses. In my opinion with these products the company is aiming at customers of a younger generation.

Re: Examples of Companies That Are Exploiting Innovation & Design

Yamaha <http://www.yamaha.com/>

Just by visiting the official Yamaha website one can immediately notice the importance they’re giving to design. Specific sections give a complete visual overview of how Yamaha uses design in various products, giving definition of what design features are included in each product, being either revolutionary, reliable, professional, and the definitions keep going. What’s important about Yamaha is that its able to use all these characteristics in an incredibly vast number of products ranging from professional pianos to the winning motorbike in MotoGP. The company is even known for being the first one to mass produce furniture in Japan during the 1920’s. Thus the capability of Yamaha does not merely depend on visual design of a particular product, but in the of all the functions of any product, irrelevant of what the product is. The way Yamaha works shows a great importance to concepts, which are taken as starting points and goals at the same time, then product development is simply getting things done to fit that concept, thus any product can be developed which is why the company is able to develop innovative products, through an innovative management of product development.


Tate <http://www.tate.org.uk/>

The Tate organisation is the British most popular contributor in exhibiting contemporary and modern British and International art. The first way in which the organisation is innovative is that it is split into four major museums, being the Tate Britain, Tate Modern, Tate Liverpool and Tate St Ives. Clearly this gives more space for a larger collection to be exhibited, yet in other museums this issue is usually dealt with by extending on the initial museum. The way in which the Tate tackled it though, let it spread on four target areas of the country, multiplying its visibility and sales. Visual design is then used very clearly by the organisation, particularly in the Tate Modern, where innovation has to be clear and evident. Innovation here is seen in various ways. New technological interactive activities are constantly being changed. These range from video documentaries which are being done by contemporary artists to video game platforms which are installed in the museums to help interactive learning on basic art history.

Through such measure, all the four Tate owned museums distinguish themselves from each other, thus in order for one to visit all the Tate permanent collection, four visits would be required instead of one. Furthermore, through contemporary collections and competitions such as the ‘Turner Prize’, the organisation is able to keep the public involved and renovate its interest.

Re: Examples of Companies That Are Exploiting Innovation & Design

Just realized that we needed to use SMEs and not large businesses. So am redoing my work. My apologies for this.

Photobox
(http://www.photobox.co.uk)
Photobox is all about photo designs. It offers a lot of innovative design photo printing. They offer customised photo gifts such as customised calendars, pillows, photo cards, Invitations, clothes, etc. Basically they are exploiting innovative design on almost every single item which can be sold to customers; from mugs to keyrings. This allows them to create personalized designs for the customers with their photos. Their design is mainly customised by the customers by sending in their pictures. To give an example one can send 12 different photos to be incorporated in a calendar. Photobox will then show a preview of the calendar and customers can also choose different types of designs. Their main concept is to give customers customised gifts, thus being innovative all the time. They are constantly offering new products on the market which mainly all can be customised with customer photos. Photobox saw the opportunity that customers love to put their photographic memories not just as a printed paper, but also on several househould.

Enterbay
(http://www.enterbay.com/web/home.php)
This highly innovative company saw the opportunity of a niche market made up of movie collectors. They started to design movie characters such as Bruce Lee, Terminator etc as 1:6 figure with incredible detail. These are done handmade. Accessories are also done for the figures such as guns etc…They base their business online through online shops including ebay. They also have a number of dealers around the world. Since they are handmade and their figures are fully detailed, they are a bit expensive. They also produce limited edition figures which help enhance the value of the figures. They are now also moving to designing handmade 1:6 car figures.
Background info (taken from their site - http://www.enterbay.com/web/msg.php?id=77)
ENTERAY’S dedication to providing the most innovative and creative products has successfully become one of the best choices for toys collectible by thousands of collectors around the world.

Having received great responses from across the globe after our successful releases of the figure division, ENTERBAY has taken on a new challenging concept; we are thrilled to announce our new “Garage Models” – 1:43 Scale Semi Assembly Model Kits to the collectors market.

Many people think that building a plastic model kit can be very difficult from the paint job to assembly; ENTERBAY challenges this belief by our concept of “easy assembly kit” which is specially designed to be easy to assemble even for beginners. Our Ferrari series introduces the opportunity for both the experts and beginners to enjoy putting together these extremely popular cars at your leisure.

Joseph Galea

Re: Examples of Companies That Are Exploiting Innovation & Design

1. Mdina Glass:

Their principle: To create a variety of artistic and practical glassworks by tradition handmade methods. They use the old way method but applying it to their products using innovative processes. Focusing on quality, affordable prices and innovative and creative design.

2. Bortex:

Bortex has established and spread their routes and today operates and manufacture in other countries such as Tunisia and China. Bortex is a leading manufacturer of high quality men's and ladies tailored garments. Other features are high quality standards, reliability and flexibility. The design is a need in this sector (Fashion) by applying this concept with the product which eventually ends in new fashionable product designs. This company was one of the first enterprises in Malta in the early sixties.

References

http://www.bortexgroup.com/index.asp?article=3

http://www.mdinaglass.net/

Re: Examples of Companies That Are Exploiting Innovation & Design

SEOMoz (Seattle, USA)

SEOMoz is a leading global search engine optimization firm. Search Engine Optimization consists of a set of techniques that help websites increase their traffic, particularly by helping websites rank highly in search engines. This is very important because if a website does not have visitors than it is worthless. This has turned the SEO business into a billion dollar industry. SEOMoz is innovative because it has used creative ways of how to increase its brand equity. It has done this in two main ways. Firstly, by building a community of fellow SEOers who visit the SEOMoz site because of the continuous provision of SEO resources which are given free of charge or against payment. These include articles, videos and conferences. The second thing it has done is that it has developed SEO tools which automate certain parts of search engine optimization. This acts as an extra motivation for search engine optimizers to be part of the SEOMoz community. Because of the trust that they have built around their brand, they are considered as a leading SEO consultancy in the USA.

Clever Solutions Ltd (Malta)

Outright I must state that this is the company that I work for. Clever Solutions Ltd is innovative particularly in its product development. It developed a computerized maintenance management system after seeing that many such systems are complicated to use, expensive, or are developed on out-dated platforms. It also noticed that certain geographical regions are not served well by CMMS providers and thus use manual systems. As a result, Clever Solutions Ltd developed its own in-house CMMS that is easy to use, affordable, robust and modular. This has allowed it to market it as a viable management solution to a wide-range of companies.

Re: Examples of Companies That Are Exploiting Innovation & Design

jjborg wrote:

Give two examples of companies that you think are good in exploiting innovation and creativity in their overall business strategy.   Please explain how you think  they have managed to exploit innovation & design in their work. 

Jonathan C. Borg


1.Coca-Cola company, it was established in 1892 in the USA and it still generates a big sum of income until now. I think it’s exploiting the innovation and design in terms of it is trying to be the answer of every generation! For example, now a day; people are more conscious about healthy food and product, as a result, Coke introduced other beverage in order to capture this group of customer. It introduced orange juice (Minute Maid),spring water  (Dasani), energy drink for athlete (Powerade). In addition, Coke also innovated into the restaurant and theater (cinema) business by providing the variety in beverage such as tea and coffee besides its soft drinks. It has been partnership with fast-food restaurant as well for example with McDonald’s. It employs the go-local approach for its international name; you see this approach from its advertisement in different countries. Not only that, it is trying to cope with environmental issue by using recycle packaging.

http://www.thecoca-colacompany.com/ourc … ation.html
http://en.wikipedia.org/wiki/Coke

2.IKEA company  The reasons that I think IKEA is exploiting the innovation and design are that it totally changed the new face of our furniture designs! IKEA’s furniture is coping with the new trend of architecture and new life style of people (small family and young couple). Moreover, it innovated the new price of cool design of home furniture with the affordable price. Also, it is the first company which created the market for gay people. Plus, its concept is to be eco friendly, pocket friendly and well-design with limited space.

http://franchisor.ikea.com/showContent. … d=concept9
http://en.wikipedia.org/wiki/IKEA

Re: Examples of Companies That Are Exploiting Innovation & Design

1.Coca-Cola company, it was established in 1892 in the USA and it still generates a big sum of income until now. I think it’s exploiting the innovation and design in terms of it is trying to be the answer of every generation! For example, now a day; people are more conscious about healthy food and product, as a result, Coke introduced other beverage in order to capture this group of customer. It introduced orange juice (Minute Maid),spring water  (Dasani), energy drink for athlete (Powerade). In addition, Coke also innovated into the restaurant and theater (cinema) business by providing the variety in beverage such as tea and coffee besides its soft drinks. It has been partnership with fast-food restaurant as well for example with McDonald’s. It employs the go-local approach for its international name; you see this approach from its advertisement in different countries. Not only that, it is trying to cope with environmental issue by using recycle packaging.

http://www.thecoca-colacompany.com/ourc … ation.html
http://en.wikipedia.org/wiki/Coke

2.IKEA company  The reasons that I think IKEA is exploiting the innovation and design are that it totally changed the new face of our furniture designs! IKEA’s furniture is coping with the new trend of architecture and new life style of people (small family and young couple). Moreover, it innovated the new price of cool design of home furniture with the affordable price. Also, it is the first company which created the market for gay people. Plus, its concept is to be eco friendly, pocket friendly and well-design with limited space.

http://franchisor.ikea.com/showContent. … d=concept9
http://en.wikipedia.org/wiki/IKEA

Re: Examples of Companies That Are Exploiting Innovation & Design

The two companies I would choose which explicitly exploit their design is the Segway and the ice-watch.This is because both products were designed to suit the customer's needs and make them feel not only comfortable but also look stylish.

Re: Examples of Companies That Are Exploiting Innovation & Design

jjborg wrote:

Give two examples of companies that you think are good in exploiting innovation and creativity in their overall business strategy.   Please explain how you think  they have managed to exploit innovation & design in their work. 

Jonathan C. Borg

Apple
Apple has managed to go from the bottom of the pile (in the arly 90s) to now being one of the mostly highly regarded companies in the technological world. The reason for this is because they manage to innovate in time. Time is of utmost importance when it comes to technology; one can either be a leader or a follower. In Apple's case, they were somewhat of followers, until they took a completely new route and invested in products such as the iPhone and the iPad, whereby the can be called both leaders as well as innovators. They also invested in arguably the first legal file sharing software iTunes, a platform where users can buy music and several apps to enhance their products.

eBay
eBay started with simply selling 'stuff' that one does not really need to the biggest world's online marketplace. They did this through both creativity and innovation. The idea behind eBay was creative at the time, however it is innovation that kept it going. eBay allows buyers and sellers to interact online in a 'safe' environment and they can exhange goods for money. However ebay has since then diversified by going into other markets such as cars, electronics and apparel. It is this constant revamping of ideas that keeps eBay going and still makes it one of the foremost technological advances made in the early 21st century.

Re: Examples of Companies That Are Exploiting Innovation & Design

I personally feel that there are a many SME's that infuse innovation and creativity in their overall business strategies. Two of them are...

AAROW ADVERTISING

They revolutionised the concept of marketing with their sign boards and sign spinners. Their success lies in the totally innovative way of marketing that they bought about which gave other SMEs a cost effective and highly productive advertising medium for their businesses.

The whole company has gained popularity and has gone ahead and patented their method and now is the sole owner of the sign spinner concept of advertising in the world.

This form of guerrilla advertising is gaining momentum in various parts of the world inspiring many immitations and providing relief to many SMEs who cant afford the more regular forms of advertising.

http://www.aarrowads.com/


BIDHERE.COM

This is another business venture that is highly effective and innovative. This is basically an auction site where users bid on products and win them.

The business model is ingenious as there is an extremely low possibility of going into loss. The bids are purchased at 50 cents(0.50€) each and used to bid for the products on the site. Each bid is of 0.02€ (2 cents value) and this goes on till you are the last bidder.

A closer examination of the business model in relation with the bids will show us how they are able to give away products at those extremely low prices and still make a profit with each transaction.

For example an iPhone priced at 400€ is sold at 175€. This means that it is sold at 17500 cents. So, if each bid value is 2 cents, the total number of bids placed on that item is 8750. Taking into consideration the fact that each bid is bought at 50 cents, the money spent on the iPhone by various users is a total of 4375€. In that case, the total earning by the company is 4375 + 175(selling price) = 4550€. A total profit of 4150€ profit on a single sale.

www.bidhere.com

Re: Examples of Companies That Are Exploiting Innovation & Design

Research in Motion
Developer of BlackBerry gadgets is a Canadian telecommunication and wireless device manufacturing company which had their raging development in the field of Innovation from 1998. Their first interactive pager was a milestone for success in the technological markets and ever since they have developed devices that were not present in that present market. BlackBerry phones were another milestone as they had the ability to receive emails directly to phones, a boom for corporate industry. As the importance and flexibility of BlackBerry smart-phones were realized, it had already captured the dominant Nokia market. Still on the process of developing new gadgets, innovating devices that are more accurate and flexible.

Panasonic
It is one of the oldest consumer product multinational company who leaded the way in technological revolution since 1918. A Japanese firm that stood tall by the early time  until now, spreading its wings across the global market. Its innovative products from sockets, bulbs, television sets, cookers, players etc were all lined up before an emerging competitive market. Constant innovation in their design year after year brought more glory to the organization. Its latest Ultra-thin TV sets with High Definition was the new achievement towards their numerous contributions.

Re: Examples of Companies That Are Exploiting Innovation & Design

1. Kindle
This product has been developed by what seems to be a small entrepreneurial venture set up by Amazon. It stands out because of several product caracteristics, and not only: they way it is marketed is also a very important dimension for this product to take off.
First of all, I believe Kindle was developed because of the frustrasions users got to face whenever trying to read on LCD screens or when thinking of the amount of paper wasted on printing books. Basically, everybody knows that reading on computer/laptop monitors or on other tablets is not only dangerous for eyesight, but also inconfortable and impractical. Instead of offering just another solution to this, kindle made sure that design was used in order to make this experience more conducive: the type of sceen used, the shape and size (book alike), the features and usability functions, etc.
Secondly, I believe design was used in the set-up of the marketing plan. The fact that it is marketed on Amazon, the ultimate platform for buying books online and, moreover, that so many books are available in Kindle form already due to the capacity of Amazon to negotiate this with publishing houses and authors makes Kindle a product of great success. Not only this, but also the way it shows up in searches on the website and how its value is positioned makes me think that they had a great team behing marketing it since its appearance on the market.
2. Innocent Drinks
Design was used here in presenting the product. Basically, the idea behind the product is not much different from what some other competitors offer, although it is niche indeed: fruit juice with no added water, sugar, concentrates or other preservatives. However, what differentiates Innocent Drinks is packaging and labeling: while most of the competitors use very fancy names for their product, Innocent Drinks are very straightforward with the contents on the front label, while on the back they allow some humor, such as in the ingredients they state: 'a few small pebbles' in order to disconfirm this later by adding: ' we lied about the pebbles'.
The simplicity of the packaging is what makes it stand out not only by comparison to its direct competitors, but also to other packaging out there. The website of the product also enforces this feel of simplicity and I believe this is how they mainly attract attention. The fact that they also use very subtle humor through the way they design packaging, the website, the logo and promotional material is definitely a plus.